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Best Denim Jeans Brands Of Today 👖❤️

Updated: Feb 1, 2021

The time before denim is hard to picture. These hard-wearing denim pants have gone from workwear workhorses to fully-fledged daily staples over the last 150 years. There is a fit for every form of body, a color for every occasion, and they just don't go out of style, as is demonstrated by a long stay at the top of the popular menswear hitlist.

For these reasons, in every man's closet, a good pair of jeans (or three) is an absolute must. They are timeless, flexible, and anything from a stroll in the park to an evening in the town can be called upon.

The unrivalled durability is one of the key plus points that sets jeans apart from other legwear types. But that's only accurate if you buy from the right brands. There are a select few denim brands around the world crafting jeans on their own terms and doing it better than anywhere else, from American originators and Japanese perfectionists to masters of European minimalism.

Here are some of the best denim jean brands around today for your ease of shopping.

levi's logo

1) Levi's

Verdict: 5/5 ⭐️⭐️⭐️⭐️⭐️

The mother of all denim. What's a more iconically American item of clothing than the Levi's 501 jean? Given that it was Levi Strauss who invented denim legwear in the first place, it stands to reason that his eponymous brand would make some of the best around. Levi’s is a label that really needs no introduction. Started in 1873, Levi's were originally made for the working man. Today, they're a fashion staple at the top of every woman's must-have denim list. Don't know which one to try? We love the Ribcage Straight and Wedgie Fit jean silhouettes.

Key Style: Levi’s 501

gap logo

2) GAP

Verdict: 5/5 ⭐️⭐️⭐️⭐️⭐️

If you lived and breathed in the '90s, chances are you wanted to star in one of Gap's iconic denim campaigns at one point (guilty). Hands down, Gap is going to be among your most favorite denim to boot at one of the most affordable price points. Authentic whiskering and distressed detailing in all the right places means that from the second you put them on, these jeans look and feel exactly like you want them to. Yeah, the rates can be a little higher than the competition, but what you're paying for, you really get.

Key Style: GAP's High Destructed Rise Cheeky Straight Jeans

nudie logo

3) Nudie

Verdict: 4/5 ⭐️⭐️⭐️⭐️

Hailing from Gothenburg, Sweden, Nudie is a brand that believes in wearing and repairing (featured image, top) Creator Maira Erixon is a true believer that the longer you live in a pair of jeans, the more character they will inevitably have. That's why the outposts of the Scandinavian label all feature in-house repairs and adjustments to allow the customer to get the most out of their jeans. Models vary from thin to loose-fitting, with trademark rear-pocket embroidery and a catchy name referring to the cut, all finished off. Plus, rates are fair and sustainability is an overall priority, so you can feel that little bit better when making a purchase.

Key Style: Lean Dean

apc logo

4) A.P.C.

Verdict: 4/5 ⭐️⭐️⭐️⭐️

Sartorially speaking, there are many items the French are renowned for, but denim is not usually one of them. All that changed when Jean Touitou's A.P.C., appropriately called, exploded onto the scene in the late 1980s. The raw denim offering of the Parisian label has gained a reputation as some of the best-fitting and most reasonably priced around in the era that has since passed. It was a pair of A.P.C. jeans for many experienced denimheads that first got them involved and business insiders never have anything but praise for them.

Key Style: A.P.C. Petit New Standard


5) Rag & Bone

Verdict: 3/5 ⭐️⭐️⭐️

Rag & Bone in New York might not be an out-and-out denim brand, but those who know their jeans still talk heavily about it. Clean silhouettes, flattering fits and tasteful washes are all par for the course, and you can be confident that the construction and craftsmanship are up to scratch for all jeans made by professional hands on United States soil. Expect fast styling, minimal branding and class heaps.

Key Style: Fit 2

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