Called MrBeast Burgers - Opening over 300 locations nationwide.
MrBeast, also known as Jimmy Donaldson, a 22-year-old YouTuber, is tapping his 49.3 million subscribers to launch his own burger chain across America.
With an annual income of $24 million and over three billion views, MrBeast is the world's second-highest paying YouTuber, only a few million under Ryan Kaji, the nine-year-old toy reviewer. A blend of comedy and hours-long stunts are his videos. He has added last person-to-leave competitions over the years to his arsenal, handing out thousands of dollars to winners. The attention-grabbing stunts of MrBeast include giving away free cars, giving out thousands of dollars to worthy families and individuals such as waitresses and Uber drivers, and even making donations to smaller Twitch streamers. He had given out $1 million USD by 2018 and was named the biggest philanthropist on YouTube.
As people queued for the MrBeast burger, the YouTuber opened its first location in North Carolina and drew in long queues for more than 20 miles. MrBeast gave away $100 USD cash with every order, and even some iPads along the way. He gave a fan a whole new car at one stage because it was sideswiped for the burgers while in line. It is important to remember that not just for a viral video, his over-the-top generosity was not. For every burger that's purchased, a small donation will be made to help feed hungry families across America.
Opening 300 restaurants nationwide immediately places MrBeast Burger as a considerable contender in the fast-food chain industry. To compare, Shake Shack is only nearing 300 outlets and In-N-Out Burger is approaching 400. However, the operating logic behind the new burger chain includes a delivery-only brand where orders are made either via the MrBeast Burger app or other delivery apps such as UberEats, Doordash, Grubhub, and Postmates. Shortly after it was launched, the MrBeast Burger app was the most downloaded on iTunes and Google Play, becoming one of the top five most popular Google searches.
Classic style smashburgers, grilled cheese, chicken tender sandwiches, and crinkle fries are all necessities on the menu. Other delicious items include the Beast Style Fries and Beast Style burger.
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